Communicate the why, win buy-in, and build your Minimum Viable Sponsorship.
Monday 12:00 - 15:00 Hotel
Session Managers: Winfried Adalbert Etzel and Benjamin Baptiste Desiage
Data management professionals are fluent in the how of the discipline: catalogs, lineage, quality rules, contracts. We are often less fluent in the why. We tell stories about pipelines and platforms when sponsors need stories about production regularity, reporting confidence, safety, maintenance execution, and trust in operational decisions. The result is familiar: work is treated as technical overhead instead of a business capability.
This three-hour, hands-on bootcamp closes that gap. Drawing on best practice in Storytelling, stakeholder management, and visualization, participants learn to translate data work into language that executives, domain leaders, and technical teams can act on. We move from tool-first descriptions to outcome-based narratives that state the operational or reporting problem, the decision at stake, and the measurable result. We map the room with the power-interest grid, identify the three sponsors every initiative needs, and draft a one-paragraph case a sponsor can repeat to a peer.
Every module is interactive. Tables and pairs work, pressure-test, and role-play. Participants leave with a drafted Minimum Viable Sponsorship package, a tested pitch, and one concrete next conversation to run in their own context.
Learning outcomes
By the end of the bootcamp, participants can:
What participants take home