2026
IM & Data Management Conference and User Meeting 2026

Make Them Care

A Storytelling Bootcamp for Data Management Professionals

Communicate the why, win buy-in, and build your Minimum Viable Sponsorship.

 

Monday 12:00 - 15:00  Hotel

Session Managers: Winfried Adalbert Etzel and Benjamin Baptiste Desiage

Data management professionals are fluent in the how of the discipline: catalogs, lineage, quality rules, contracts. We are often less fluent in the why. We tell stories about pipelines and platforms when sponsors need stories about production regularity, reporting confidence, safety, maintenance execution, and trust in operational decisions. The result is familiar: work is treated as technical overhead instead of a business capability.

 

This three-hour, hands-on bootcamp closes that gap. Drawing on best practice in Storytelling, stakeholder management, and visualization, participants learn to translate data work into language that executives, domain leaders, and technical teams can act on. We move from tool-first descriptions to outcome-based narratives that state the operational or reporting problem, the decision at stake, and the measurable result. We map the room with the power-interest grid, identify the three sponsors every initiative needs, and draft a one-paragraph case a sponsor can repeat to a peer.

 

Every module is interactive. Tables and pairs work, pressure-test, and role-play. Participants leave with a drafted Minimum Viable Sponsorship package, a tested pitch, and one concrete next conversation to run in their own context.

 

Learning outcomes

By the end of the bootcamp, participants can:

  • Translate data jargon into business impact and stakeholder-specific value in operational, reporting, and planning contexts.
  • Replace fear-based framing with a purpose-based argumentation.
  • Use visuals and graphs to make an abstract data concept concrete and memorable.
  • Map stakeholders and identify Executive, Domain, and Technical sponsors to tailor your message to.
  • Assemble a Minimum Viable Sponsorship package, including a one-paragraph narrative and one measurable, timebound KPI linked to safety, production, maintenance, or reporting performance.
  • Deliver and pressure-test a sponsorship pitch using the viability test: can the listener repeat it?

 

What participants take home

  • A completed argumentation spine for one real energy-sector related data initiative.
  • The keys of impactful visual communication tools
  • A drafted one-page Minimum Viable Sponsorship package.

Conference Partners

 

 

 

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Premium Sponsor

 

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Exhibitors

 

 

 

 

 

 

 

 

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